• Day 1,2
    Identifying and Finding the Target Audience for the Financial Institutions Industry
    • Identifying all the stakeholders for the Financial Industry
    • Identifying the target audience for a specific financial institution
    • Segmenting the target audience for a specific financial institution
    • Identifying the needs, problems, concerns, interests of the target audience
    Digital Communication Channels (Website, Search, Email Marketing, Mobile App, Social Media)
    • Identifying all digital communication channels
    • Describing how each digital channel contributes to responding to target audience needs
    • Identifying the objectives of each digital channel
    The Customer Journey
    Creating multiple customer journeys on digital communication channels
    Content Generation and Development
    • Developing content that responds to different   target audience
    • Developing content for each digital communication channel depending on Customer Journey 
    Social Advertising (Facebook, Instagram, Twitter, LinkedIn)
    • A deep look into how social media ads are created for each platform
    Analytics and Optimization 
    • Analyzing performance of content
    • Analyzing performance of Social Ads
    • Analyzing growth of leads Optimization

This training will allow participants to:

  • Identify and finding the target audience for the financial institutions industry
  • Learn about the digital marketing communication channels (website, search, email marketing, mobile, social media)
  • The Customer Journey
  • Social Advertising (Facebook, Twitter, Instagram, LinkedIn)
  • Analytics and Optimization



In addition to the valuable knowledge and the skills participant will get:

  • Certificate of course completion
Target Audience:
  • Accounting & Finance Professionals
  • Marketing Managers
  • Sales Managers 
  • Business Development Managers 
  • Social Media Managers 
To Be Announced
Day 1,2 , WednesdayFrom6:00 Pm
To9:00 Pm
Day 1,2 , ThursdayFrom6:00 Pm
To9:00 Pm
Enroll Now

Discount Plans, Refunds & Cancellation Policy Read More


Yields LLC 5th Flr - Berytech Bldg

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